Local law firms around England and Wales have united under the QualitySolicitors brand and launched a multi-million pound, national campaign last night designed to shake up the legal world and help make solicitors’ services more accessible to everyone.

The £15 million campaign, which is the largest in the history of the legal profession, kicked off with a 90-second TV advert screened in a primetime slot during the live final of ITV’s Dancing on Ice, on 25th March. 8,000 more adverts will hit TV screens over the coming months and a new website, featuring 300 video testimonials from clients explaining the services that QualitySolicitors offer on the high street, will also be launched at the end of the month.

QualitySolicitors’ national network of lawyers consists of 350 branches across England and Wales, including 150 Legal Access Points in WHSmith stores. QualitySolicitors is on course for its target of expanding to 1,000 locations by the end of 2012.

QualitySolicitors branches offer a full range of everyday legal services, from buying your first home, to starting a business or making a will. As part of QualitySolicitors’ commitment to changing the way lawyers give advice, more QualitySolicitors branches across the country are opening on Saturdays, to reflect the needs of customers.

Chief Executive of QualitySolicitors, Craig Holt, says, “Our aim is to revolutionise legal services, giving people local advice they can trust with the reassurance that comes from a single, national brand. We want to make going to your local solicitor as simple and straightforward as going to the supermarket, and tackle people’s apprehensions about seeking legal advice, which can seem a daunting and stuffy process. QualitySolicitors’ mission is to provide consumer-friendly legal services through expert, leading local law firms - not unqualified staff in remote call centres.”

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Notes to Editors:

For more information on QualitySolicitors or a specific QualitySolicitors firm please contact MD Communications on 020 7438 1575 or email info@mdcomms.co.uk.

The statistics in this press release have been taken from research conducted by QualitySolicitors using SurveyShack, an online polling programme. Total sample size was 414 solicitors from QualitySolicitors branches. Fieldwork was undertaken between 18th - 23rd April 2012. The survey was carried out online.

About QualitySolicitors:

 

  • Launched in 2010, QualitySolicitors is a group of law firms across the country working as part of the QualitySolicitors brand. Only one firm per local area is selected to become a QualitySolicitors partner. Customer feedback forms an integral part of the selection process.
  • QualitySolicitors’ national network of lawyers consists of over 350 branches across England and Wales, including 150 Legal Access Points in WHSmith stores. QualitySolicitors is on course for its target of expanding to 1,000 locations by the end of 2012.
  • QualitySolicitors lawyers are experts in their fields dealing with both consumer and SME legal matters. QualitySolicitors offers a personal, local service but with the assurance of a recognised national brand.
  • QualitySolicitors’ CEO is Craig Holt and Saleem Arif is the COO.
  • QualitySolicitors’ website address is www.qualitysolicitors.com
  • In 2011 QualitySolicitors secured equity investment from Palamon Capital Partners, a private equity house with a £700m fund.
  • View QualitySolicitors’ television advertisement.