The £15 million campaign, which is the largest in the history of the legal profession, will kick off with a 90-second TV advert screened in a primetime slot during the live final of ITV’s Dancing on Ice, on 25th March. 8,000 more adverts will hit TV screens over the coming months and a new website, featuring 300 video testimonials from clients explaining the services that QualitySolicitors offer on the High Street, will also be launched at the end of the month.

QualitySolicitors’ national network of lawyers consists of 350 branches across England and Wales, including 150 Legal Access Points in WHSmith stores. QualitySolicitors is on course for its target of expanding to 1000 locations by the end of 2012.
QualitySolicitors Wilson Browne is part of this national network and, with 6 offices across the region, offers a full range of everyday legal services, from buying your first home, to starting a business or making a will.

Chairman of the Board at QualitySolicitors Wilson Browne, Richard Arnold, says, “The aim of QualitySolicitors is to revolutionise legal services, giving people local advice they can trust with the reassurance that comes from a single, national brand. We decided to be part of that because we want to make going to your local solicitor as simple and straightforward as going to the supermarket, and tackle people’s apprehensions about seeking legal advice. We believe taking legal advice should be straight-forward, not a daunting and stuffy process. QS’ mission is to provide consumer-friendly legal services through expert, leading local law firms - not unqualified staff in remote call centres.”