The video appeals to staff from the nationwide network of law firms to meet an extended target and raise vital income for vulnerable children – and it looks like the staff are rising to the challenge, as by the 16 June 2015 the campaign had raised £3,816.83 and is still going!
QualitySolicitors and Barnardo’s employees have joined forces in an attempt to cover a combined total of 4,600 miles to encourage sponsorship throughout May and June. The May target was based on the overall distance from QualitySolicitors head office to Barnardo’s Essex HQ via each of the high street firms in the QualitySolicitors network and it has since been doubled due to popular demand. Participants of the Distance Challenge can contribute towards the overall total in any ‘non-motorised’ activity of their choice, with a method of tracking the mileage.
Marketing Manager, Debbie Connolly, represented Scunthorpe-based QualitySolicitors Bradbury Roberts & Raby in the Challenge during May. Over a 4 week period, she cycled 100 miles on an exercise bike at her local Cleethorpes Leisure Centre, with mileage verified by the centre’s staff. Their campaign was actively promoted on social media and raised an incredible £350 worth of sponsorship in just 4 weeks, which has now been passed on to the charity.
Debbie told us: "I was really proud to represent QualitySolicitors Bradbury Roberts & Raby in such an exciting initiative for Barnardo’s. I’d like to say a huge thank you to our Partners for their individual and corporate donations, as well as our staff, business associates and my family and friends for their fantastic generosity. I’d also like to thank Cleethorpes Leisure Centre staff for checking my mileage. It really was a team effort and the overwhelming support kept my aching legs going, knowing we were helping to change lives!"
Sallie Winterbottom, Marketing Executive of Gifts in Wills added: "A massive thank you to Debbie, her team at QualitySolicitors Bradbury Roberts & Raby and everyone that has sponsored their efforts for Barnardo’s. The £350 raised will go on to help transform the lives of the most vulnerable and disadvantaged children and young people in the UK."
Barnardo’s tell us that this is what funding can buy…
£5 could help pay for a child to attend a family day to bond with their new foster parents.
£10 could buy gloves that glow in fluorescent light for a multisensory room.
£15 could pay for emergency food and heating for a family in temporary accommodation.
£60 could provide emergency food and heating for four homeless people for a whole week
£120 will pay for a parent to attend a parenting group to help them parent more positively
£250 could cover the weekly cost of running five community youth groups for children in deprived areas
The Distance Challenge is the latest initiative in the partnership between QualitySolicitors & Barnardo’s, which dates back to 2010 and helps Barnardo’s supporters and QualitySolicitors’ clients remember the charity in their Wills without charge. To date, over 2,000 scheme participants have chosen to leave a legacy to Barnardo’s in their Wills, helping to ensure the work of Barnardo’s continues in the future. Find out more about the Barnardo’s Wills Scheme.
One of the children who has benefited from Barnardo’s support is 14 year old Aaliyah. She had a poor relationship with her parents and started hanging around with older men, who unfortunately abused her. Barnardo’s helped her to escape from that nightmare world. She is now in safe and says: "Barnardo’s are my family and thanks to them I’ve turned my life around." Without Barnardo’s, who would have been there for Aaliyah?
For more information on the charity visit Barnardo's website.