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Quality Solicitors Launch

Charlesworth Nicholl to Spearhead New Legal Superbrand

Crediton has been chosen as one of over 100 new locations for the massive expansion of the UK’s first national legal brand, QualitySolicitors.

Leading local law firm, Charlesworth Nicholl & Co has been selected amidst strong competition to become a QualitySolicitors firm. In a move destined to change the face of the UK legal market, QualitySolicitors, described as the “next generation legal brand”, plans to launch a QualitySolicitors law firm in every major UK town and city. This latest launch of new QualitySolicitors firms will take the number of locations to almost 200, as the brand moves closer to its goal of providing the first recognized ‘household name’ for legal services.

The brand’s expansion comes at the forefront of massive changes in the legal market. These changes, dubbed “Tesco law”, allow banks and retail brands to provide legal services for the first time from October 2011. In an effort to stay ahead of this new competition, QualitySolicitors firms are required to commit to providing the highest levels of customer service including a free first consultation and a same-day response service.

“That”, says QualitySolicitors Chief Executive, Craig Holt, “is just the beginning”. “The legal market is going to totally transform over the next couple of years. We will ensure going to a QualitySolicitors’ branch for legal matters will be as familiar and easy as calling into a well known bank or opticians. With a range of innovations in the coming months, we will change people’s entire experience of accessing legal services, making it a much easier and more enjoyable process. By providing a recognisable and trusted brand name, we will end the need for the time-consuming and often stressful task of having to choose between lots of different local firms.”

Firms who apply to become QualitySolicitors firms are required to undergo a rigorous selection process, with public feedback being the decisive factor. Now known as ‘QualitySolicitors Charlesworth Nicholl’ , located at High Street, Crediton, the firm has embraced the distinctive style of the new brand.

Managing Partner, Christine Nicholl commented, "We are delighted our firm has been chosen and even more so because it is our clients' feedback that led to us being chosen. It’s fantastic news for us and for Crediton, which will benefit hugely from having a QualitySolicitors firm providing legal services."

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