PPC and SEO Specialist at Quality Solicitors
We’re currently recruiting for a PPC and SEO Specialist to join our growing team. Based in our office in St Ives, you’ll be responsible for search as a whole to ensure the business meets it overall objectives. This is a hands on role where you’ll create, develop and own our SEO and PPC strategy, playing a key role within the Quality Solicitors team.
Who are we
We’re a leading network of expert legal firms who provide a fresh, modern approach to the way people see solicitors. With a nationwide network, we aim to ensure our customers get practical legal advice and services in a way that’s accessible, convenient and uncomplicated.
Benefits
- A range of benefits
- The chance to really make your mark at a growing company
Roles and responsibilities
- Create, develop and own the SEO and PPC strategy
- Identify and act on opportunities for organic and paid search growth
- Create and manage paid search campaigns across a number of solicitors’ websites nationwide, focusing on all the data available to optimize and maximize ROI
- Develop insightful, thorough recommendations to improve technical, on-page and off-page optimisation elements
- Devise and deliver content marketing strategies to increase quality of traffic and conversions
- Use Google analytics and the Google search console for spotting opportunities/addressing issues, diagnosing and regular reporting
- Landing page optimisation and split testing
- Advise and optimise user experience with the use of tools such as Hotjar and Crazy Egg
- Produce daily, weekly, and monthly reports to show performance and actionable insights
- Social media development and management
- Keep up to date with the latest industry trends, new technologies and software
Skills required
- You’ll be an expert in your field and have a real passion for digital marketing
- 2 years+ paid search campaign management and SEO experience
- You’ll have experience of creating and owning an SEO and PPC strategy
- You’ll have experience of creating and managing search campaigns on a day to day basis