Digital Copywriter at Quality Solicitors

A fantastic opportunity has arisen for an adaptable Copywriter to join a growing Legal Services brand. Working across both online and offline channels (weighted 70/30) you will be required to work closely with both the internal team and external agencies to produce compelling copy in line with our brand’s tone of voice.

Roles and responsibilities:

Digital content:

  • Develop relationships within the business to support you in the creation and development of engaging legal content for our main website and network of member firms’ websites.
  • Adapt and re-define content quickly and effectively for other channels, being responsive to deadlines.
  • Work alongside our digital team to identify, create and implement SEO opportunities. 
  • Develop copy in support of online marketing strategy including PPC ad copy and display banners.

Brand communications:

  • Creation of copy for brochures, advertising as well as key communications to our partners.
  • Proof read and tone of voice sign off for key external communications.
  • Repurposing content to adapt to other channels e.g. press release into blog articles, social media content.
  • Brand guardian of tone of voice and house style and supporting with the development and evolution of our brand.

Local marketing activity:

  • Working as part of the creative agency panel, production of copy for local marketing activities (online and offline) as and when requested. 
  • Development of best practice copy to be used as a template within our network.

Skills required

  • Work well under pressure to meet deadlines, whilst maintaining high attention to detail.
  • Enthusiastic about the creation of copy which is engaging, creative and also supports the improvement of our lead generation and conversion goals.
  • Self-motivated, proactive, team player with the ability to work using their own initiative.
  • Highly organised individual who is able to motivate others to provide technical content required.
  • A good communicator with experience in dealing with internal teams, customers and agencies.

Educational requirements

  • A degree in marketing, journalism or media would be advantageous.

Experience requirements

  • 5/6 years' copywriting experience, particularly with strong experience of creating digital copy including PPC/SEO.
  • Previous experience in legal services an advantage but not essential.

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